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  • Writer's pictureBenoit Hardy-Vallée

From Cognition to Innovation: The Power of Building on the Knowledge of Others (Season 2 ep. 3)

In this episode, Professor Majchrzak discusses the importance of innovation for addressing difficult societal challenges and the role of diverse perspectives in finding new solutions. She also emphasizes the need for radical rethinking and the value of building on the knowledge of others in order to find breakthrough solutions.





  • Innovation is crucial for addressing difficult societal challenges and creating new solutions.

  • It involves more than just incremental product innovation, but also requires radical rethinking and diverse perspectives.

  • Innovation is not the work of a single person, but rather the result of multiple people and ideas coming together.

  • It involves building on the knowledge of others and considering trade-offs in order to find breakthrough solutions.

  • In order to innovate effectively, it is important to include a diverse range of perspectives and be open to new ideas.

  • This can be achieved through social, cultural, and organizational practices.

  • Innovation has the potential to solve problems such as ocean plastic pollution and human rights issues.

  • It can also contribute to the commercialization of solutions and the inclusion and diversity of marginalized groups.

  • Examples of this type of innovation include finding ways to reduce pests in New Zealand and improving education for young girls.

  • Overall, innovation is vital for addressing and solving important challenges in society.

  • Innovation comes from the cognition process and involves making connections between patterns in the brain.

  • A time constraint can help to encourage this process by forcing people to pivot from their current thinking and consider new ideas.

  • Sharing these ideas with others can stimulate their creativity and lead to new solutions.

  • It is important to focus and be open to new ideas in order to be creative.

  • The goal is to have a diverse group of people contribute their creative ideas to the problem-solving process at different times.

  • Individual creativity is limited and comes in spurts, so it is important to make the most of it by focusing on the problem.

  • The use of a time constraint can help to maximize the potential for innovation by encouraging people to be creative and consider new ideas.

  • Sharing these ideas with others can further stimulate creativity and lead to breakthrough solutions.

  • By fostering a culture of creativity and encouraging diverse perspectives, it is possible to drive innovation and find new solutions to important problems



  • Pr. Majchrzak page: https://www.marshall.usc.edu/personnel/ann-majchrzak

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